Online Selling in Malta: Myths and Facts to Help You Succeed in E-Commerce

Online selling in Malta is growing at an impressive pace, yet myths and misconceptions often hold entrepreneurs back.  
Whether you’re a first-time seller or a seasoned business owner, it’s easy to get caught up in these misconceptions.  
 
In this blog, we’ll address common myths about selling online in Malta, provide facts backed by data, and show you why now is the best time to explore e-commerce opportunities. Starting an online store in Malta has never been easier, with increasing consumer demand and accessible e-commerce tools.  
 
Debunking the Myths About Online Selling 
 
Myth 1: Online Selling is Not Profitable in Malta 
Fact: With strategic planning, online selling can be highly profitable. Malta’s e-commerce turnover grew by 9.5% in 2023,  
reaching 2.4 billion, according to the National Statistics Office (NSO). Selling online in Malta offers significant  
opportunities for SMEs focusing on strong branding, unique products, and exceptional customer service. 
 
Myth 2: Online Selling Isn’t Common in Malta 
Fact: E-commerce is becoming mainstream among Maltese businesses. Eurostat data shows that 40.9% of SMEs in Malta sold  
products or services online in 2023. This demonstrates the growing adoption of e-commerce as a key revenue driver. 
 
Myth 3: Huge Capital is Needed to Start Selling Online 
Fact: E-commerce lowers the entry barrier for small businesses. Surf empowers local sellers in Malta by providing a streamlined platform to set up their digital presence with minimal upfront investment. With Surf, sellers can access tools for managing logistics, secure payments, and customer interactions, making online selling affordable and effective. 
 
Myth 4: Online Selling in Malta is Saturated 
Fact: There’s ample room for innovation and niche markets. Businesses offering specialized items such as artisanal crafts, sustainable goods, or locally made products are particularly appealing to Maltese consumers. 
 
Myth 5: Acquiring Customers Online Costs Too Much 
Fact: Building a loyal customer base depends on consistency, not excessive spending. Selling online in Malta is affordable and offers long-term growth through excellent service and trust-building strategies. 
 
Myth 6: Online Selling in Malta is Only for Younger Consumers 
Fact: Online shopping is popular across all age groups. While younger generations (18-34) are key drivers of e-commerce, 
older consumers in Malta are increasingly shopping online for convenience.  

NSO reports that 64.4% of internet users in Malta shopped online in 2023. 
 
Why Choose Surf for Your Online Selling Journey? 
 
At Surf, we understand the challenges sellers face when starting or expanding their online businesses. That’s why we’re committed to providing: 
 
- Effortless Setup: Quickly establish your online presence with our user-friendly platform and dedicated support. 
- Affordable Logistics: Benefit from cost-effective delivery solutions across Malta, ensuring your products reach  
 customers efficiently. 
- Comprehensive Tools for Growth: Access secure payment systems, detailed analytics, and resources to help your  
 business thrive. 
 
Take the First Step Today! 
Ready to join Malta’s growing local e-commerce community?  

Start Selling with Surf Now
 
Sources 
- National Statistics Office (NSO), 2023: ICT Usage and E-commerce in Enterprises https://nso.gov.mt/en/News_Releases/View_by_Unit/Unit_C1/ICT_Usage_and_E-commerce_in_Enterprises.aspx
- Eurostat, 2023: Share of SMEs Selling Through E-Commerce in the EU https://ec.europa.eu/eurostat/statistics-explained/index.php?title=ICT_usage_in_enterprises 
- Statista, 2024: E-Commerce Revenue Projections for Southern Europe https://www.statista.com/statistics/1102105/southern-europe-ecommerce-revenue-growth/